Character Shop x Ground Up

Choose Your Character

Overview
A spring campaign designed to celebrate individuality, creativity, and self-expression through bold color and playful styling.

The visual direction embraced a vibrant primary palette — yellows, blues, greens, and reds — paired with clean shapes, candid poses, turf textures, and soft floral accents. The result was a fun yet elevated editorial aesthetic that felt energetic, modern, and fashion-forward.

Objective

To drive seasonal engagement and reinforce Character Shop’s positioning as a destination for expressive, character-inspired style.

Role — Creative Project Lead

As a Creative Project Lead, I guided the campaign from strategy through final execution.

Responsibilities included:

Campaign strategy & creative alignment
Photography + Video
Social media strategy & content planning
Cross-functional coordination
Filming & editing video content

I ensured the campaign delivered cohesively across channels while remaining on time and within budget.

Creative Approach

A playful-meets-editorial visual narrative encouraging children to “choose their character” and wear it confidently — blending lifestyle energy with polished composition.