Disney Baby x Ground Up

Lifetime of Magic

Disney x Ground Up International

Overview
A nostalgia-led campaign designed to connect millennial parents with the joy of sharing Disney magic across generations.

The creative centered on capturing authentic moments of childhood wonder, blending emotional storytelling with a soft, lifestyle-driven visual aesthetic.

Objective

To strengthen brand engagement and audience connection by tapping into millennial nostalgia and reframing Disney Baby products through modern parenthood.

Role – Creative Project Lead

I led the campaign from concept through execution, overseeing:

Campaign strategy & creative direction
Social media strategy & content planning
Visual storytelling & brand alignment
Paid ad campaign management
Press release writing & distribution

Creative Approach

The campaign focused on intimate, emotionally resonant moments — highlighting the connection between parents’ childhood memories and their children’s first encounters with Disney characters.

Visuals were designed to feel warm, authentic, and lifestyle-oriented to align with Disney Baby’s brand identity.